tjeerdtraats: customer-experience*

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  1. One of the questions I am often asked by organizations is “How do other companies use customer feedback?” Fortunately, the answer to that question is simple because most organizations use customer feedback to create PowerPoint reports or Excel spreadsheets to track performance. They might tie results to compensation or be used to coach front-line employees.
    https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
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  2. Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.
    https://www.thedrum.com/news/2017/09/01/how-brands-can-use-technology-fix-the-customer-feedback-loop-brand-love-stories/
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  3. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    https://www.propelics.com/top-ways-to-engage-mobile-users-and-elicit-feedback/
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  4. No function handles a broader range of customer touchpoints than customer care. Executives would be wise to make it the centerpiece of any effort to transform the customer experience.

    Consumer expectations are rising across the board—not due to a specific industry but from all of the excellent interactions that leading companies provide.
    https://www.mckinsey.com/business-functions/operations/our-insights/the-role-of-customer-care-in-a-customer-experience-transformation/
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  5. The Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and once again, the same answer came out on top.
    https://www.superoffice.com/blog/customer-experience-strategy/
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  6. Business-wide strategies are complex – each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria – the trick is to ensure that all these departments operate in concert with each other so that differing objectives can be achieved without hindering the overall success of your company.
    https://it-online.co.za/2018/08/03/maximise-roi-without-compromising-on-cx/
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  7. TripAdvisor, Inc. announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor.
    https://www.finchannel.com/tourism-and-travel/74967-online-reputation-management-mobile-experience-and-driving-direct-bookings-critical-areas-of-focus-for-u-s-travel-businesses/
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  8. BuildMyGift.com offers luxury, bespoke gift boxes. Working with a range of different suppliers from Ted Baker and Kate Spade to Hotel Chocolat and Cowshed, shoppers can make a gift box full of high-end products, that is completely unique to their friend, family member or loved one. We also offer specialist services for corporate gifting and a wedding gift concierge service, so no matter what the gifting need, BuildMyGift.com can help.

    Ras Deol, co-founder of BuildMyGift.com, talks to BQ about her unique business idea and how to stay motivated during the early days of starting a business.
    http://www.bqlive.co.uk/national/2018/08/02/news/start-up-stories-buildmygift-com-33228/?refresh_ce/
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  9. Every day the customer experience becomes more important to brands who aim to capture their audience’s attention. A better CX can be the competitive advantage a brand needs to push themselves above the crowd, considering the fact that 86% of customers would be willing to pay more for a better experience with a business.
    https://www.marketingtechnews.net/news/2018/aug/01/four-key-aspects-customer-review-management-marketers-need-know/
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  10. Business-wide strategies are complex - each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria - the trick is to ensure that all these departments operate in concert with each other so that differing objectives can be achieved without hindering the overall success of your company.
    http://www.bizcommunity.com/Article/196/458/180057.html/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.