tjeerdtraats: retail*

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  1. With New Year’s sales happening all around us, it's critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods. After all, why should Amazon be the only retailer or e-commerce brand to grab so much of the sales?
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  2. For retailers with a yesterday mindset this holiday season every day is a potential “bleak Friday.” Reflecting larger cultural trends, the retail world is changing in ways that constantly challenge conventional assumptions about how to reach consumers.

    Simply put, retailers no longer call the shots. “Demand once had to walk to supply,” says industry analyst Brian Kilcourse, a managing partner at RSR Research. “Now supply needs to move toward demand.”
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  3. With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website.
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  4. offers luxury, bespoke gift boxes. Working with a range of different suppliers from Ted Baker and Kate Spade to Hotel Chocolat and Cowshed, shoppers can make a gift box full of high-end products, that is completely unique to their friend, family member or loved one. We also offer specialist services for corporate gifting and a wedding gift concierge service, so no matter what the gifting need, can help.

    Ras Deol, co-founder of, talks to BQ about her unique business idea and how to stay motivated during the early days of starting a business.
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  5. Speed has become nothing less than imperative in virtually all areas of ecommerce.

    For a start, the speed of an ecommerce website - often referred to as its responsiveness - plays a vital role in its conversion rate.

    According to some reports, the average shopper will only tolerate a load time of up to 2 seconds.

    Then there's the speed of delivery to consider...
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  6. incisive marketing and excellent customer service are crucial factors for success in the e-commerce space. The business of selling online is not rocket science, but a precision science. It involves evaluating, understanding and catering to customer preferences. This is the future of retail.
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  7. The old adage, “the customer is always right” is no longer enough. The 2018 retail customer is always on, and that reality is forcing physical retail brands to raise the customer experience bar across the entire retail market.
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  8. By 2020, customers will manage an estimated 85% of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating a huge volume of measurable information about their customers.

    This information is power, and leaders are using it to learn from their customers and provide outstanding experiences. This is digital transformation, and those retailers wanting to emulate the success of industry leaders need to implement a digital Customer Experience (CX) strategy to get there.
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  9. We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.