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  1. These are very uncertain times for everyone. In addition to the major health consequences, the Coronavirus COVID-19 also has a huge impact on the economy. Everyone is keeping a close eye on the news, waiting for updates. The government is allocating billions to ensure that companies don’t go under. And all initiatives, big and small are welcome.
    https://mopinion.com/mopinion-supports-local-restaurant-entrepreneurs/
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  2. With the influx of mobile apps across the industry, competition is high. This means organisations must continuously optimise their mobile app(s), stay innovative and listen to what they’re customers are saying. And this is where in-app feedback plays an important role.
    https://mopinion.com/guide-in-app-feedback-financial-institutions/
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  3. Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B testing and split testing into their digital strategies, they still lack the contextual insights they need to make these tests a true success. And that is where online user feedback can provide a lot of value.
    https://mopinion.com/how-to-validate-your-testing-with-online-user-feedback/
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  4. Just a few more weeks to go until the Red Herring Top 100 Europe is announced. The Red Herring Top 100, which is held across three different continents, highlights and hands out awards to the most promising private ventures, including startups. For the top 100, a selection has just recently been made and we’re please to announce that Mopinion is one of the finalists!
    https://mopinion.com/mopinion-is-finalist-in-red-herring-top-100-europe/
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  5. We all know the famous quote from Shakespeare’s play Romeo and Juliet: “What’s in a name? That which we call a rose by any other name would smell as sweet”. This was Juliet’s ‘poetic’ way of telling Romeo that a name is an artificial and meaningless convention. Well we’re calling BS on that one! We are of the opinion that names matter! And besides…everyone loves a good story behind the name, right?
    https://mopinion.com/the-story-behind-the-name-mopinion-raspberry/
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  6. If you hope to increase profits and grow your e-commerce business, the first thing you’ll need to do is attract more visitors to your site. Because, naturally, more visitors means more opportunities to convert visitors into customers. So what are the best techniques for doing so?
    https://mopinion.com/techniques-more-traffic-to-your-e-commerce-website/
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  7. Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). Instead, a voice of the customer (VoC) program is a necessity for any company that wants to understand and act on customer sentiment.
    http://business2community.com/customer-experience/from-build-to-integration-the-essentials-of-a-successful-voc-program-02277758/
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  8. The old mantra of customer experience professionals is to “Ensure that customers achieve their desired outcomes while using our products and services.” However, this is very limiting and leaves a lot of goodwill (and profit) on the table. This is why the CX definition needs to be expanded to: “Ensure that our customers achieve their desired outcomes, starting when they become aware of us, and extending through the buying, delivery and usage process.
    http://customerthink.com/good-marketing-cant-overcome-poor-customer-experience/
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  9. Enterprises across the globe are looking for digital business partners to help them improve customer experience while also leveraging emerging technologies like artificial intelligence and blockchain, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
    http://globenewswire.com/news-release/2020/01/22/1973689/0/en/Enterprises-Across-the-Globe-Look-to-Improve-Customer-Experience.html/
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  10. Only by taking a truly customer centric approach will new innovation work and technology adoption be successful. From net promoter scores and customer feedback, to in-branch intelligence - this data is truly invaluable to tailoring service offerings.
    http://finextra.com/blogposting/18352/are-we-building-the-right-foundations-for-banking-innovation/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.