tjeerdtraats: insights*

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  1. The old mantra of customer experience professionals is to “Ensure that customers achieve their desired outcomes while using our products and services.” However, this is very limiting and leaves a lot of goodwill (and profit) on the table. This is why the CX definition needs to be expanded to: “Ensure that our customers achieve their desired outcomes, starting when they become aware of us, and extending through the buying, delivery and usage process.
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  2. The laravel-kustomizer package is a customizable feedback widget for your Laravel applications. It allows you to implement a customer feedback component on your website using Vue.js, but you can apply it in any frontend tool of your choice.
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  3. Remember the mom and pop shops of years past? Their customer service was something to be emulated. Employees went out of their way to ensure an experience that encouraged customers to return time and time again.

    All new entrepreneurs must jump in with both feet and the understanding that their company’s customer service needs to be as outstanding and memorable as that of the past — the company’s success will depend on it.
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  4. In a recent study published by Prophecy Market Insights, titled, Global Customer Feedback Software Market Research Report, analysts offers an in-depth analysis of global Customer Feedback Software market. The study analyses the various aspect of the market by studying its historic and forecast data. The research report provides Porters five force model, SWOT analysis, and PESTEL analysis of the Customer Feedback Software market. The different areas covered in the report are Customer Feedback Software market size, drivers and restrains, segment analysis, geographic outlook, major manufacturers in the market, and competitive landscape.
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  5. Just like any other service provider, customers are expecting insurance providers to give them an exceptional experience. While price is an important aspect of purchasing an insurance policy, by 2020, customer experience will overtake price and product as the key brand differentiators. Moreover, 88% of buyers will pay more for better customer experience, according to ShipEarly.

    With demanding customer expectations, having a sound customer engagement strategy is the next thing that insurance companies should focus on.
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  6. The role of marketing has never been more important to businesses – and marketers have never been more stressed and resource challenged. Website, content, social media, public relations and product marketing all fall under the marketing umbrella, making it the biggest lead generator in the company.

    In fact, budget for lead acquisition is often the biggest “discretionary” budget in a company. Yet, according the Hubspot’s State of Inbound report, more than 60 percent of marketers feel generating traffic and leads is the biggest challenge facing the organization – followed by 40 percent of marketings feeling the heat to justify ROI to the rest of the organization.
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.