The role of marketing has never been more important to businesses and marketers have never been more stressed and resource challenged. Website, content, social media, public relations and product marketing all fall under the marketing umbrella, making it the biggest lead generator in the company.
In fact, budget for lead acquisition is often the biggest discretionary budget in a company. Yet, according the Hubspots State of Inbound report, more than 60 percent of marketers feel generating traffic and leads is the biggest challenge facing the organization followed by 40 percent of marketings feeling the heat to justify ROI to the rest of the organization.
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