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  1. For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy. Asking for feedback from users can provide you with an alternative perspective, enabling you to properly meet the requirements as well as expectation of these users. While there are various types of user experience feedback solutions (see previous article with UX tools overview), there is one type in particular that enables businesses to improve page usability, Visual Feedback tools.
    https://mopinion.com/top-21-visual-feedback-tools-an-overview/
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  2. As more companies make experience their business, they are also coming to the conclusion that everyone across the organization is responsible for customer experience, not just the marketing department. That includes unusual suspects including community relations, sustainability, and talent aquisition teams.

    At last month’s CES, Adobe met up with executives from various disciplines for a series of podcasts in which they discuss their roles in the customer experience. Tune in.
    http://www.cmo.com/features/articles/2018/1/31/adobe-exb-podcast-series.html#gs.ncKhDVc/
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  3. Many B2B companies use Net Promoter Scores (NPS) to evaluate customer outcomes and make important customer-related decisions.

    The use of NPS scores attempts to distill diverse customers' complicated feedback about a company into a single score. It asks the question, "How likely is it that you would recommend our company/product/service to a friend or colleague?"

    While helpful as a general indicator of customer sentiment, NPS scores alone provide an incomplete picture of customer relationships and often can lead to an imperfect understanding of the current health of a company's customers.
    http://news.gallup.com/businessjournal/228047/ways-beyond-nps-fully-understand-b2b-relationships.aspx?g_source=link_NEWSV9&g_medium=TOPIC&g_campaign=item_&g_content=3%2520Ways%2520Beyond%2520NPS%2520to%2520Fully%2520Understand%2520B2B%2520Relationships/
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  4. Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.
    https://mopinion.com/how-to-collect-email-campaign-feedback/
    Comments - Voting 1
  5. In addition to no longer having a choice on whether they need a digital strategy, most business owners are almost incapable of being experts in their field while being experts in social and digital media. Social and advertising platforms experience constant changes that have potential to alter the success or failure of a campaign if left unmanaged. That's why it's so important to hire or outsource a dedicated digital marketing team.
    https://www.forbes.com/sites/forbesagencycouncil/2018/02/21/is-your-digital-marketing-team-prioritizing-these-five-critical-brand-components/#21594a3a616f/
    Comments - Voting 0
  6. We’re very excited to announce that the Mopinion website (previously only in English) is now available in four new languages: French, German, Spanish and Dutch. The addition of these new languages reflects the increasing demand for digital feedback solutions abroad as well as Mopinion’s rapidly growing customer base.
    https://mopinion.com/mopinion-launches-website-in-four-new-languages/
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  7. In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
    https://mopinion.com/10-tools-with-in-app-web-notifications/
    Comments - Voting 0
  8. So you’ve successfully made a sale by converting a lead into a customer. Both you and the customer are happy. But, suddenly this customer decides to cancel the subscription and stop using your product after only a couple weeks. What happened? Where did things go wrong?

    This is a common problem many online businesses encounter. Customer retention is just as important as generating leads and sale. Especially for SaaS businesses that sell subscription-based services and products.
    https://www.entrepreneur.com/article/308383/
    Comments - Voting 0
  9. As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:
    http://www.cogointeractive.com/onlinemarketingblog/5-ways-to-turn-negative-feedback-into-a-positive/
    Comments - Voting 0
  10. Self-service for the sake of self-service just isn’t enough. There, I said it. Etch it in stone. Tell a friend. Because the truth is, your self-service experience probably isn’t as good as it could be. And hidden sticking points could be leaving customers dissatisfied, frustrated, and hampering your aspirations for blockbusting, show-stopping ticket deflection.
    https://mindtouch.com/resources/5-self-service-pitfalls-that-increase-customer-effort/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.