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  1. Listening to your customers and using the feedback generated is widely considered essential to business success, so how do you make sure the your Voice of the Customer investment and activities will make a difference?
    http://customerthink.com/voice-of-the-customer-whats-needed-for-success/
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  2. Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers also add significant hurdles as they are becoming increasingly resistant and unaffected by promotional techniques.

    This means that for an enterprise to survive, innovation is a necessity. The innovation process requires full management and control of creative ideas, procedures, and products that help build sustainable and profitable pipelines and funnels.
    https://www.businessdayonline.com/news/article/new-innovative-marketing-trends-watch-2018/
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  3. Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions.
    https://mopinion.com/business-intelligence-bi-tools-overview/
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  4. Will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our Benchmark survey, we now have some solid insights.
    https://mopinion.com/the-island-called-digital-customer-feedback-part-two/
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  5. If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer. This proves that the moment you put the customer at the core of your business, you’re already one step closer to success. And this is precisely why businesses are looking to customer feedback tools as a foundation for this success.
    https://mopinion.com/30-best-customer-feedback-tools-an-overview/
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  6. Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near-mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, analytics, and automation.
    https://www.forbes.com/sites/mariyayao/2018/04/10/14-ways-machine-learning-can-boost-your-marketing/#3f6c14311b6d/
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  7. Are you getting the most out of your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that make a difference to your business?

    Here, I share some common mistakes I’ve seen companies do when collating and analyzing feedback, in my role as CEO for Thematic, and beyond. Make sure you’re not committing these faux pas. Once you’ve got the deep insights that are also accurate, they can transform your business strategy.
    http://customerthink.com/12-big-mistakes-when-collecting-and-analyzing-customer-feedback/
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  8. Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, analyzing it and implementing product/service fixes where necessary can make all the difference for building brand loyalty and achieving success.
    https://www.entrepreneur.com/article/315805/
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  9. When you're a high-level executive, it doesn't take much to lose track of what's going on at the lower levels of a business. In fact, it takes a special kind of executive to take lower level complaints seriously. It could be the key to a better business.
    https://www.forbes.com/sites/forbestechcouncil/2018/07/17/11-insights-gained-from-executives-listening-to-customers/#3d06833946da/
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  10. Despite all of this hot July weather, we’ve got a cool new batch of updates we’d like to share this month, including our new webhook system (giving you the freedom to relay feedback data to several other applications), a brand new deployment script (without jQuery), a new feature that lets users add feedback form data to a cookie and some updates to our email alert feature!
    https://mopinion.com/july-product-update-new-webhook/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.