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  1. Researchers across countless organizations utilize online surveys to get actionable data, consumer feedback, employee opinions, or identify trends.

    While there are countless use cases for conducting online surveys, it takes some skill to cajole a survey response rate that is statistically significant, representative of the sample, and unbiased.

    While survey research is becoming more central to many organizations’ operations, the industry has simultaneously been experiencing a decline in survey response rates – for quite some time. This has been a long-running puzzle that dedicated survey programmers have been trying to crack with various tactics.
    https://learn.g2.com/increasing-online-survey-response-rates/
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  2. NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time.

    How do you get loyal customers? A great customer experience (CX), of course.

    In recent years, research by CustomerThink, Forrester, and Gartner have found at least 70% of business leaders believe CX will help their companies differentiate in a world where products and services are increasingly commoditized, and competing based mainly on price is not a viable long-term strategy.

    An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program, also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company.

    In your VoC program, there are two types of customer data that you should collect: structured data and unstructured data. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.
    https://www.business2community.com/strategy/nps-ces-csat-which-one-is-the-best-metric-02242935/
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  3. Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
    https://mopinion.com/mobile-app-analytics-tools/
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  4. For those of you who missed our latest webinar with special guest from major travel organisation TUI, we’ve got you covered. In this webinar, Mopinion is joined by special guest Marieke Verbossen from major travel organisation and winner of the Shopping Award’s Publieksprijs XL (for Vacations & Travel Tickets), TUI. She shares some interesting details of how TUI gathers and gets the most out of their online customer feedback data.
    https://mopinion.com/missed-our-webinar-tui/
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  5. Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
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  6. If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the past 20 years – the entire customer journey has been rewritten – no matter how long you’ve been in business or what industry you’re in. As the way we do business evolved, the customer experience evolved with it. But why has it been so difficult for businesses to transition?
    https://mopinion.com/why-the-customer-experience-should-be-your-main-focus-this-year/
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  7. Digital asset management (DAM) is critical in this digital age. So critical – in fact – that it is now officially part of the martech conversation. As more and more companies are growing, scaling and becoming more digitised, their digital assets — videos, audios, images, documents, and creative files — are also multiplying. And there’s no better way to manage these digital assets than utilising DAM software.
    https://mopinion.com/digital-asset-management-dam-software/
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  8. Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
    https://mopinion.com/magento-user-feedback-extensions/
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  9. We hope you enjoyed our first onboarding webinar: Form Building & Deployments. Next up in the series is our webinar on Reporting & Dashboard Configuration, a critical phase in any online feedback programme as this leads to the discovery of truly meaningful insights.
    https://mopinion.com/mopinion-academy-onboarding-webinar-phase-2/
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  10. Tie in your customer insights and make your projects a success. Mopinion has just launched a new integration with collaboration and work management software Asana. This new and improved integration – facilitated using Mopinion webhooks – allows users to push user feedback to their Asana boards and tasks without ever having to leave the Asana app!
    https://mopinion.com/mopinion-integration-with-asana/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.