Researchers across countless organizations utilize online surveys to get actionable data, consumer feedback, employee opinions, or identify trends.
While there are countless use cases for conducting online surveys, it takes some skill to cajole a survey response rate that is statistically significant, representative of the sample, and unbiased.
While survey research is becoming more central to many organizations operations, the industry has simultaneously been experiencing a decline in survey response rates for quite some time. This has been a long-running puzzle that dedicated survey programmers have been trying to crack with various tactics.
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