Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people arent buying and using them, its all for naught.
Internal stakeholders talk about customers all the time, but rarely beyond the anecdotal or hypothetical context. I heard or I think customers want something is about as deep as most folks go. But, to provide a solution that is valued, loved and appreciated, companies need a far deeper understanding of what customers really desire and care about. This insight cant be stored in isolated pockets of the company, nor can organizations rely on a single customer expert.
Voting 0
