How to Build the Perfect Customer Experience During the Holidays

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  1. For retailers with a yesterday mindset this holiday season every day is a potential bleak Friday. Reflecting larger cultural trends, the retail world is changing in ways that constantly challenge conventional assumptions about how to reach consumers. Simply put, retailers no longer call the shots. Demand once had to walk to supply, says industry analyst Brian Kilcourse, a managing partner at RSR Research. Now supply needs to move toward demand.
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