In an instant, mobile users read customer reviews, research products, and compare prices; the mobile customer experience is key for today’s informed customer base.
https://www.business2community.com/customer-experience/mobile-marketing-revolutionized-mobile-customer-experience-0733769/
TripAdvisor, Inc. announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor.
https://www.finchannel.com/tourism-and-travel/74967-online-reputation-management-mobile-experience-and-driving-direct-bookings-critical-areas-of-focus-for-u-s-travel-businesses/