In an instant, mobile users read customer reviews, research products, and compare prices; the mobile customer experience is key for today’s informed customer base.
https://www.business2community.com/customer-experience/mobile-marketing-revolutionized-mobile-customer-experience-0733769/
TripAdvisor, Inc. announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor.
https://www.finchannel.com/tourism-and-travel/74967-online-reputation-management-mobile-experience-and-driving-direct-bookings-critical-areas-of-focus-for-u-s-travel-businesses/
In this White Paper, Mopinion outlines why in-app feedback is important as well as three different ways in which mobile product owners and marketers – with the intention of optimising the mobile experience – can collect in-app feedback. This paper will also look at how to analyse and take action on feedback and discuss what should be considered in terms of security standards (as they relate to the General Data Protection Regulation).
https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
