While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects. But they WILL make you faster, more independent, and more knowledgeable about your product and your users.
https://community.uservoice.com/blog/technical-skills-every-product-manager-should-know/
COVID-19 threw a spanner in the works for the support team at Hiver and most of the world alike. With social isolation becoming the need of the hour, we transitioned into a remote team overnight. At the same time, we could not afford to leave our customers waiting when they reached out to us. It was imperative that we manage the transition seamlessly.
https://hiverhq.com/blog/how-hiver-remote-work/
There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a thorough system of record for product management; most importantly, Jira often becomes a dumping ground for feedback and ideas without any purposeful priorities. A black hole of input makes Agile development methods really tricky.
https://community.uservoice.com/blog/top-5-reasons-your-jira-backlog-fails-you/
Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). Instead, a voice of the customer (VoC) program is a necessity for any company that wants to understand and act on customer sentiment.
http://business2community.com/customer-experience/from-build-to-integration-the-essentials-of-a-successful-voc-program-02277758/
The old mantra of customer experience professionals is to “Ensure that customers achieve their desired outcomes while using our products and services.” However, this is very limiting and leaves a lot of goodwill (and profit) on the table. This is why the CX definition needs to be expanded to: “Ensure that our customers achieve their desired outcomes, starting when they become aware of us, and extending through the buying, delivery and usage process.
http://customerthink.com/good-marketing-cant-overcome-poor-customer-experience/
Enterprises across the globe are looking for digital business partners to help them improve customer experience while also leveraging emerging technologies like artificial intelligence and blockchain, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
http://globenewswire.com/news-release/2020/01/22/1973689/0/en/Enterprises-Across-the-Globe-Look-to-Improve-Customer-Experience.html/
We live in an age where customer feedback has never been so crucial to the success of a business. The Amazons, Tescos and John Lewis’ of this world have thrived precisely because they listen to what their customers want – either through direct feedback, or the data.
There’s nothing stronger than having constructive feedback in order to improve customer experience, but if customers are listened to and engaged with well, it also gives you something that money can’t buy – advocates.
http://insidehousing.co.uk/comment/if-we-want-resident-engagement-to-work-we-must-be-prepared-to-pay-them-for-their-valued-time-64784/
There’s no denying the rise of direct-to-consumer (DTC) brands. After all, these companies have created a competitive advantage in today’s retail space. A lot of it boils down to how well DTC brands have focused on building meaningful relationships with their customers, and more importantly, maintaining them.
http://forbes.com/sites/forbesagencycouncil/2020/01/17/what-enterprise-software-companies-can-learn-from-consumer-brands/#6cb92c0f14fa/
Wholesale retail energy startup based in Houston is preparing to scale its artificial intelligence-backed business based on its positive customer feedback. Evolve Energy uses AI and machine learning to optimize energy usage, providing customers with the best wholesale energy prices on fluctuating renewable resources.
"We want to help our customers save a significant amount of money on electricity costs and help them decarbonize the grid," CEO Michael Lee tells InnovationMap.
http://houston.innovationmap.com/evolve-energy-uses-ai-machine-learning-to-save-on-electricity-2644720884.html/
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience.
http://marketingland.com/businesses-need-to-think-differently-about-survey-data-in-2020-273470/
