With New Year’s sales happening all around us, it's critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods. After all, why should Amazon be the only retailer or e-commerce brand to grab so much of the sales?
http://entrepreneur.com/article/344334/
Just like any other service provider, customers are expecting insurance providers to give them an exceptional experience. While price is an important aspect of purchasing an insurance policy, by 2020, customer experience will overtake price and product as the key brand differentiators. Moreover, 88% of buyers will pay more for better customer experience, according to ShipEarly.
With demanding customer expectations, having a sound customer engagement strategy is the next thing that insurance companies should focus on.
http://insurancebusinessmag.com/us/news/breaking-news/the-best-customer-engagement-strategy-for-insurers-in-2020-195462.aspx/
The role of marketing has never been more important to businesses – and marketers have never been more stressed and resource challenged. Website, content, social media, public relations and product marketing all fall under the marketing umbrella, making it the biggest lead generator in the company.
In fact, budget for lead acquisition is often the biggest “discretionary” budget in a company. Yet, according the Hubspot’s State of Inbound report, more than 60 percent of marketers feel generating traffic and leads is the biggest challenge facing the organization – followed by 40 percent of marketings feeling the heat to justify ROI to the rest of the organization.
http://customerthink.com/want-to-nail-customer-experience-give-customers-opportunity-to-provide-input-earlier/
For retailers with a yesterday mindset this holiday season every day is a potential “bleak Friday.” Reflecting larger cultural trends, the retail world is changing in ways that constantly challenge conventional assumptions about how to reach consumers.
Simply put, retailers no longer call the shots. “Demand once had to walk to supply,” says industry analyst Brian Kilcourse, a managing partner at RSR Research. “Now supply needs to move toward demand.”
http://forbes.com/sites/esri/2019/12/16/how-to-build-the-perfect-customer-experience-during-the-holidays/#49dae762170d/
CUPERTINO, Calif. — SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is driving the future of the industry as the only vendor providing customers a complete view of their data, both historical and forward-looking with its time-aware customer experience (CX) platform. The time-aware foundation is one-of-a-kind, recording, storing and making available all the data needed to intelligently forecast the future for businesses of all sizes.
http://business.financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/sugarcrm-reimagines-the-future-of-customer-experience/
One of the best things you can do in 2020 is to improve the customer experience. Nearly a third (32%) of customers say they will stop doing business with a brand after just one bad experience. On the flip side, when they have a great experience, they tend to spend more money and return more often.
How bad is the problem? 54% of consumers say that the customer experience at most companies needs to be improved. You may not be able to fix everything all at once, but you must pay attention to the things that matter most to customers.
http://customerthink.com/7-ways-to-improve-your-customer-experience-in-2020/
If Dockalova had a wishlist as a customer experience professional for 2020, it’d be continuing to align her company across departments to deliver customer experience as a whole, take on more face-to-face customer service for passengers and continuing to strengthen the relationship with her company’s marketing team.
http://cmswire.com/customer-experience/an-interview-with-kiwis-director-of-customer-experience/
There is a constant tension between what the engineers want to design and what the customer actually needs. Far too few B2B companies are engaged in listening to systematic customer feedback and even asking for feedback from the new business acquisition teams on what challenges customers are trying to solve.
http://forbes.com/sites/forbesagencycouncil/2019/12/06/11-frequently-overlooked-strategies-in-b2b-marketing/#32e56ce3169d/
When it comes to delivering great customer experiences, digitally native and direct-to-consumer (DTC) businesses have significantly innovated the ecommerce model: They have used data to enhance the customer experience at every step along the purchase journey. In addition to offering products and services that people want, these companies understand that delivering consistency and engagement is critical to converting customers. A company focused on a quality digital experience across all channels also comes across as brand authentic and is often better equipped to maintain long-term relationships with customers.
http://cmswire.com/customer-experience/what-dtc-companies-know-about-delivering-great-customer-experiences/
The Economic Board recently started collecting customer feedback using Mopinion software. Curious as to their motives with our software, Mopinion decided to dig a little deeper and learn more about their intentions with our software as well as feedback goals in general. The Economic Board is a Triple Helix collaboration between government, knowledge institutes and the business community in the region of Arnhem – Nijmegen (the Netherlands), including Wageningen. They communicate about the exceptional potential of the region and connect parties with one another.
http://mopinion.com/the-economic-boards-kick-off-with-mopinion-software/
