If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But before you consider tackling CX, it’s important to understand what it is and what it can do for your business.
http://business2community.com/ecommerce/5-ways-to-enhance-customer-experience-in-e-commerce-02264218/
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands have no choice but to deliver what customers want. To do this with accuracy, brands need to consistently plug themselves into various sources of customer feedback.
But the reality is 91 per cent customer feedback is not properly used today, with many businesses overwhelmed by the task of processing the high volumes of insights and the soaring costs when deployed at scale.
http://cxnetwork.com/cx-experience/webinars/customer-feedback/
For retailers, one of the most important aspects of their business is the level of customer service they offer to shoppers — and the busy season is no exception. In fact, many retailers often bring on additional team members during the busy holiday season to ensure that their customers receive the level of service they deserve. Self-service checkout kiosks, designed to allow customers to quickly scan, pay for, and bag their items can be used to complement these efforts. They can also enable some employees to take on more customer service-centric roles, further increasing the number of employees available to help throughout a store and improving the level of customer service shoppers receive.
http://retailcustomerexperience.com/blogs/how-interactive-retail-kiosks-enhance-the-holiday-shopping-experience/
For expanding a salon business or making a salon business successful, knowing the customer experience is essential as investing in the salon can lure customers but could not assure spike in success rates. By modifying the salon interior and using the latest technology, the customers easily get tempted and choose one salon over others. Apart from creating a positive impression, latest technology and expensive interior embellishment don’t significantly improve customer experience.
http://entrepreneur.com/article/333403/
For the first time, Sigma can now capture and analyse customer feedback in real-time through the Qualtrics platform, which can be extracted into actionable insights.
"We can measure back whether it worked or didn't work, and what was the impact on the experience, what is the impact on the volume, the order frequency … it allows you to smash so much information into an easy-to-read dashboard … to either make decisions on what you do next, or explain or defend up and down the management line on why you're doing something and not something else," he said
http://zdnet.com/article/sigma-healthcare-sends-its-wholesale-ordering-platform-to-the-cloud/
Travelers who book vacations at de Jong Intra Vakanties do so by either going to their physical travel agencies or by visiting the website. Booking a vacation online is not always an easy decision. The customer journey is complex and customers often use multiple devices and a lot of time to think things over before a trip is actually booked. De Jong Intra Vakanties wants to gain a better insight in the customer experience through feedback so that the customer journey can be optimised.
https://mopinion.com/how-customer-feedback-supports-de-jong-intra-vakanties-online-vision/
Creating a structure for your app, however, can take a lot of time and energy, unless of course, you have the right tool in place. That is why many mobile developers start out with a mobile app wireframing or mockup tool. Mobile app wireframes can not only help save valuable time (and money!) but also help developers focus on the user experience.
https://mopinion.com/mobile-app-wireframing-mockup-tools/
Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
http://mopinion.com/best-user-experience-ux-books-this-winter/
The rumors are true. The newest version of Mopinion’s software, known as Mopinion Raspberry, is set to go live in January 2020. With rigorous testing and refinement processes in full swing, we’d like to take these next few months to slowly introduce you to Mopinion Raspberry. In this five-part series, we will ‘unmask’ various new components of the software one by one; components that are guaranteed to give you a smooth and lucid user experience.
http://mopinion.com/unmasking-mopinion-raspberry-the-navigation/
Did you know that 53% of visitors will abandon your website if it takes more than 3 seconds to load? And did you know that almost ‘40% of users will stop engaging if they find the content or layout of a website shabby and tatty’. While these small blunders may seem trivial, they mustn’t be overlooked as they are very well capable of killing your conversion and retention rates. The question is, how can you optimise your website in a way that completely eliminates these errors. Well, the truth is you can’t. No one can. But you can certainly make improvements! Let me introduce you to website optimisation services.
http://mopinion.com/best-website-optimisation-services/
