For the first time, Sigma can now capture and analyse customer feedback in real-time through the Qualtrics platform, which can be extracted into actionable insights.
"We can measure back whether it worked or didn't work, and what was the impact on the experience, what is the impact on the volume, the order frequency it allows you to smash so much information into an easy-to-read dashboard to either make decisions on what you do next, or explain or defend up and down the management line on why you're doing something and not something else," he said
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