We all remember that dreaded phone call. After working all day, you'd pull out your chair to sit down for a family dinner and the phone would ring. You'd roll your eyes and walk over to pick it up. A stranger's voice would then ask if you had a few minutes to answer some questions about a recent experience you had with a company. Really? Right now? "Please call back later, I'm having dinner with my family." You'd hang up the phone and go back to the dinner table. "Now where were we?"
https://www.peoplemetrics.com/blog/cx-secrets-dont-limit-feedback-opportunities/
There is a constant tension between what the engineers want to design and what the customer actually needs. Far too few B2B companies are engaged in listening to systematic customer feedback and even asking for feedback from the new business acquisition teams on what challenges customers are trying to solve.
http://forbes.com/sites/forbesagencycouncil/2019/12/06/11-frequently-overlooked-strategies-in-b2b-marketing/#32e56ce3169d/
We live in a churning sea of feedback. Comment boxes appear on web pages like graffiti on a boxcar. Swirling around us are emoticons with thumbs-up signs, clapping hands, OK signs, happy faces, sad faces -- the list goes on. Many websites ask you to take a brief survey with a pop-up box that obscures most of what you are trying to read. It’s overwhelming. It’s everywhere, and it’s stifling.
https://www.entrepreneur.com/article/273253/
Understanding the importance of customer feedback data helps a business to feel the pulse of consumer demand and acquire new customers. Data generated from proper market research and surveys help your business to remain a step ahead in the market.
https://www.agilitypr.com/pr-news/public-relations/5-benefits-customer-feedback-data-brand/
Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
http://mopinion.com/best-user-experience-ux-books-this-winter/
Bill Gates, the wealthiest man in the world once said, “We all need people who will give us feedback. That’s how we improve.” It seems that successful leaders still ask feedback from their peers and customers – it is obvious their drive to constantly improve and use the best tools at hand is a big reason why they are so fruitful in their business.
There are several misconceptions that Digital Marketers assume about Online Customer Feedback, we listed some of them for you...
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times.
https://www.entrepreneur.com/article/251743/
Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
We work with a number of banks and credit unions, all of which are committed to using customer feedback to deliver a great customer experience. We recently aggregated data from across all of our clients to see what we could learn about overarching trends in banking customer experience.
https://www.peoplemetrics.com/blog/5-insights-from-our-2016-study-on-customer-experience-for-banks/
If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. But it's important to note the changing environment for how that feedback is handled.
https://www.peoplemetrics.com/blog/5-necessities-of-an-effective-closed-loop-customer-feedback-program/
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