tjeerdtraats: marketing*

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  1. Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.
    https://www.thedrum.com/news/2017/09/01/how-brands-can-use-technology-fix-the-customer-feedback-loop-brand-love-stories/
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  2. It is famously said “no customers, no business.” This is indeed true because no matter how great your products and services are, you won’t make money unless you get customers to buy them. Customers are the lifeblood of any business and drive sales and revenue. Attracting customers is no easy job and you have to invest time and resources in it.

    Here are 8 things you should remember to attract clients.
    http://www.businesscomputingworld.co.uk/seo-101-8-things-that-you-should-remember-to-attract-clients/
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  3. Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers also add significant hurdles as they are becoming increasingly resistant and unaffected by promotional techniques.

    This means that for an enterprise to survive, innovation is a necessity. The innovation process requires full management and control of creative ideas, procedures, and products that help build sustainable and profitable pipelines and funnels.
    https://www.businessdayonline.com/news/article/new-innovative-marketing-trends-watch-2018/
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  4. Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near-mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, analytics, and automation.
    https://www.forbes.com/sites/mariyayao/2018/04/10/14-ways-machine-learning-can-boost-your-marketing/#3f6c14311b6d/
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  5. You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you.

    Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
    http://www.tirereview.com/tire-shop-customer-feedback-marketing-online-reviews/
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  6. Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.
    https://customerthink.com/how-feedback-can-transform-your-higher-education-marketing-strategy/
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  7. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. For example, content marketing costs 62 percent less than outbound marketing and generates more than three times as many sales leads. Yet, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy. This is shocking when you consider how crowded the market is, how quickly changes take place and how difficult it can be to engage readers in new ways that convert.

    In this blog post, we look at five ways to use customer feedback to inform cohesive, strategic and integrated content marketing strategies.
    http://www.customerexperienceupdate.com/?query=customer%20feedback&open-article-id=5940869&article-title=5-ways-customer-feedback-can-improve-your-content-marketing-strategy&blog-domain=visioncritical.com&blog-title=vision-critical/
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  8. As the world moves from desktop to mobile, apps are becoming our new shopping malls. Just as we walk into a mall or a store, look around the merchandise, pay, and leave with a bag, now we launch an app and shop to our heart’s content, without having to leave the comfort of our chair. Best of all, we can do it anywhere – we can now do our grocery shopping on our morning commute, shop for friends’ birthdays on our lunch break, and send Mom flowers without ever having to make a single call.
    https://mopinion.com/creating-a-perfect-user-journey-in-your-mcommerce-app/
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  9. Sharing customer feedback has revolutionised the foundations of marketing. Nearly 9 out of 10 consumers check online reviews before making a purchase. This free and public way for customers to express themselves is an undeniable game-changer. One thing is for sure—marketing directors can no longer ignore customer feedback.
    https://business.critizr.com/en/blog/why-is-customer-feedback-important-for-marketing-purposes/
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  10. It’s become something of a trend for U.S. consumers to share their thoughts about the customer service they have received -- good and bad --through social media. That said, the NICE/BCG 2016 Consumer Experience Report shows that many consumers are starting to have doubts about whether or not social media platforms alone are a way for brands to address their issues.
    https://www.entrepreneur.com/article/273116/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.