5 ways customer feedback can improve your content marketing strategy

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  1. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. For example, content marketing costs 62 percent less than outbound marketing and generates more than three times as many sales leads. Yet, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy. This is shocking when you consider how crowded the market is, how quickly changes take place and how difficult it can be to engage readers in new ways that convert. In this blog post, we look at five ways to use customer feedback to inform cohesive, strategic and integrated content marketing strategies.
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.