The old mantra of customer experience professionals is to “Ensure that customers achieve their desired outcomes while using our products and services.” However, this is very limiting and leaves a lot of goodwill (and profit) on the table. This is why the CX definition needs to be expanded to: “Ensure that our customers achieve their desired outcomes, starting when they become aware of us, and extending through the buying, delivery and usage process.
http://customerthink.com/good-marketing-cant-overcome-poor-customer-experience/
Famous entrepreneurs Henry Ford and Steve Jobs were known for dismissing customer feedback. However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO.
http://martechadvisor.com/articles/customer-experience-2/were-henry-ford-and-steve-jobs-right-about-customer-feedback/
If you’re running a small to medium business, you’re on the lookout for every growth strategy you can find. Growth means more clients, more sales, and more revenue. But are you overlooking one of the most important?
I’m talking about customer reviews. All too many businesses think of reviews as a subset of customer relations, but they should be the pillar of your growth strategy.
http://dynamicbusiness.com.au/theinformer/partnercontent/will-customer-reviews-become-even-more-important-for-business-growth-in-2020.html/
Just like any other service provider, customers are expecting insurance providers to give them an exceptional experience. While price is an important aspect of purchasing an insurance policy, by 2020, customer experience will overtake price and product as the key brand differentiators. Moreover, 88% of buyers will pay more for better customer experience, according to ShipEarly.
With demanding customer expectations, having a sound customer engagement strategy is the next thing that insurance companies should focus on.
http://insurancebusinessmag.com/us/news/breaking-news/the-best-customer-engagement-strategy-for-insurers-in-2020-195462.aspx/
An angry customer is a business nightmare, right?
Wrong.
An angry customer is a business opportunity.
If you handle your complaints process right, you can transform an angry customer into a brand advocate and a high-value return customer. Marketing professors Michael McCullough and Sundar Bharadwaj talk about something they call the service recovery paradox, which they define as:
The result of a very positive service recovery, causing a level of customer satisfaction and/or customer loyalty even greater than that expected if no service failure had happened.
Your customers come to you to get their problems solved, and a customer with a complaint is handing you a golden opportunity to show how you excel at that.
Here’s how to make that happen.
https://www.livechatinc.com/blog/turn-customer-wrath-into-wins/
Gathering customer feedback seems like a no-brainer now. Every company does it to a lesser or greater extent.
Businesses spend thousands on setting up various customer feedback channels: surveys, emails, reviews, rates.
Is it worth it? It definitely is if you know how to act on the customer feedback you get.
https://www.livechatinc.com/blog/customer-feedback/
Customer service surveys allow you to take a peek into your customers’ minds. You can learn about their problems, needs and do something about them. It’s your very own customer service magic. But instead of a crystal ball, you need a few, well worded customer service survey questions.
Without some form of a survey for your customers, you are forced to guess and make estimates when it comes to your customers’ satisfaction. And going only by your gut when making business decisions is not the most reliable option.
Start making more informed business decisions by collecting customer feedback. See what customer service survey questions you should ask and how you should do it to get the best results.
https://www.livechatinc.com/blog/customer-service-survey-questions/
In an instant, mobile users read customer reviews, research products, and compare prices; the mobile customer experience is key for today’s informed customer base.
https://www.business2community.com/customer-experience/mobile-marketing-revolutionized-mobile-customer-experience-0733769/
There’s a company X that collects customer feedback. Company X prefers the Net Promoter Score® (check outthis guide on Net Promoter Score to find how you can use it for your company), yet it could be any other metric. They ask the very familiar NPS question: “How likely is it that you would recommend brand » to a friend or colleague? (on a scale from 0 to 10)” after each customer purchase or interaction. But guess what? The company X doesn’t ask why the customers are giving the score. A number, a score is all what they track.
https://customerthink.com/customer-feedback-is-much-more-than-a-score/
Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.
http://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
