Everyone knows reviews are important; so then why do so few actually take the time to create a strategy to capture the reviews consistently? If you work in any local or service-focused business, you can't afford to not get reviews from every client you serve. And if your business sells products online, you've got to ensure every place your product is sold has high-quality reviews.
https://www.entrepreneur.com/article/310899/
In today’s Internet-driven world, customers have more power than ever.
If customers have a positive customer experience, they will share this experience with friends, family and connections, which in turn can lead to new business. All at zero cost.
https://www.superoffice.com/blog/customer-complaints-good-for-business/
During the last couple of years, the popularity of online reviews has grown significantly. Reviews help people decide which products or services they should buy, where they should travel and even where they should eat. Over time reviews have slowly become an integral part of business on the internet.
https://www.brightlocal.com/2017/03/15/the-impact-of-online-reviews/
Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”
While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Prevention, as always, is the best medicine. With that in mind, here are 7 of the most common customer feedback nightmares Product Managers face and a few sharp strategies for avoiding them.
https://community.uservoice.com/blog/customer-feedback-nightmares/
Following more revelations about fraudulent customer reviews, how can your business benefit from online reviews without falling foul of the fakes?
A BBC investigation has revealed that fake online reviews are being openly traded on the internet.
https://www.mycustomer.com/experience/voice-of-the-customer/customer-reviews-best-practices-to-beat-the-frauds-and-build-trust/
Business owners sometimes complain about the accuracy of online ratings and reviews. But no matter how the angle swings on this feedback for your business, user ratings and reviews have a significant impact on sales. They are a critical part of whether a buyer decides to make a purchase or not.
According to research, 85% of online consumers trust online reviews on the same level as personal recommendations from friends and family. Likewise, additional research shows a 166% increase in sales conversion when ratings and user-generated content are integrated into the online shopping experience. Not bad, right?
https://www.forbes.com/sites/forbesagencycouncil/2018/03/05/how-to-increase-search-rankings-and-conversions-with-customer-ratings-and-reviews/#1060cedd2660/
How exactly do you encourage customers to leave reviews? Here, we’ll tackle the ins and outs of customer reviews, including the many benefits and how to set up a review system for your retail site.
https://www.shopify.com/retail/how-to-encourage-customer-reviews-and-why-you-should/
How do you respond to a negative review? Why reply to a good review? This four-minute video will show you how to respond to reviews online, both good and bad, and earn more business in the process.
https://www.vendasta.com/blog/how-to-respond-reviews-good-bad/
Sales are a crucial aspect of every business yet, particularly for retailers in the online community. As a customer, one of the key influencers to whether you choose to buy or not to buy depends on the product reviews and if they have any. Companies fear that a bad review can be detrimental to their business – yes, some can. Though deciding against this feature completely, could be doing more harm than good.
https://socialmediaweek.org/blog/2017/11/importance-customer-reviews-sales-success/
The secret sauce of a successful company comes down to the people you hire, and every company should review its financial every Friday. Both of those lessons came from personal experience. Years ago, an employee made off with thousands after cooking the books, and he was forced to start his business from scratch. After that fresh start, though, he says he was able to reevaluate what was and wasn’t working within his company.
https://www.ama.org/events-training/Conferences/Pages/luke-wycoff-value-customer-reviews.aspx/
