Analyzing user behavior can play a pivotal role in converting a lead to a customer. The more you know about your potential customers, the better you can predict (and create) the right message for them, and increase the chance of conversions.
User behavior analytics helps you identify how visitors behave at various touch points and give specific insights into their behavior patterns. Armed with this information you can segment your leads based on common characteristics, personalize promotional activities and improve their overall user experience.
https://www.martechadvisor.com/articles/marketing-analytics/how-to-improve-conversions-using-behavioral-analytics/
Business owners sometimes complain about the accuracy of online ratings and reviews. But no matter how the angle swings on this feedback for your business, user ratings and reviews have a significant impact on sales. They are a critical part of whether a buyer decides to make a purchase or not.
According to research, 85% of online consumers trust online reviews on the same level as personal recommendations from friends and family. Likewise, additional research shows a 166% increase in sales conversion when ratings and user-generated content are integrated into the online shopping experience. Not bad, right?
https://www.forbes.com/sites/forbesagencycouncil/2018/03/05/how-to-increase-search-rankings-and-conversions-with-customer-ratings-and-reviews/#1060cedd2660/
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