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  1. Business owners sometimes complain about the accuracy of online ratings and reviews. But no matter how the angle swings on this feedback for your business, user ratings and reviews have a significant impact on sales. They are a critical part of whether a buyer decides to make a purchase or not.

    According to research, 85% of online consumers trust online reviews on the same level as personal recommendations from friends and family. Likewise, additional research shows a 166% increase in sales conversion when ratings and user-generated content are integrated into the online shopping experience. Not bad, right?
    https://www.forbes.com/sites/forbesagencycouncil/2018/03/05/how-to-increase-search-rankings-and-conversions-with-customer-ratings-and-reviews/#1060cedd2660/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.