How do you respond to a negative review? Why reply to a good review? This four-minute video will show you how to respond to reviews online, both good and bad, and earn more business in the process.
https://www.vendasta.com/blog/how-to-respond-reviews-good-bad/
Customers have been conditioned to always look for what’s wrong. Indeed, the vast majority of research on customer service deals with “service recovery”—how to react when a customer complains.
https://hbr.org/2017/01/the-power-of-positive-surveying/
Nearly all companies solicit some type of feedback from their customers about their product and service experiences. Service companies, in particular, often solicit customer feedback immediately following a recent interaction or transaction. But what if the questions you ask and the order in which you ask them leads to more positive feedback than is actually warranted and what if these same changes in the customer feedback solicitation process also increase future sales?
https://www.ama.org/resources/Pages/want-increase-sales-ask-for-positive-customer-feedback.aspx/
Collecting customer feedback is an excellent way for entrepreneurs to determine both the strengths and weaknesses of their product or service. The feedback received should guide future training programs as well as product development strategies.
https://www.entrepreneur.com/article/238161/