Nearly all companies solicit some type of feedback from their customers about their product and service experiences. Service companies, in particular, often solicit customer feedback immediately following a recent interaction or transaction. But what if the questions you ask and the order in which you ask them leads to more positive feedback than is actually warranted and what if these same changes in the customer feedback solicitation process also increase future sales?
https://www.ama.org/resources/Pages/want-increase-sales-ask-for-positive-customer-feedback.aspx/