Gathering customer feedback seems like a no-brainer now. Every company does it to a lesser or greater extent.
Businesses spend thousands on setting up various customer feedback channels: surveys, emails, reviews, rates.
Is it worth it? It definitely is if you know how to act on the customer feedback you get.
https://www.livechatinc.com/blog/customer-feedback/
Customer feedback can be truly eye-opening. It sometimes will completely change the way you think about a particular product or feature.
https://www.livechatinc.com/blog/customer-feedback/