Theres a company X that collects customer feedback. Company X prefers the Net Promoter Score (check outthis guide on Net Promoter Score to find how you can use it for your company), yet it could be any other metric. They ask the very familiar NPS question: How likely is it that you would recommend [brand] to a friend or colleague? (on a scale from 0 to 10) after each customer purchase or interaction. But guess what? The company X doesnt ask why the customers are giving the score. A number, a score is all what they track.
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