eringilliam: customer-feedback*

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  1. Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
    https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
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  2. Customer testimonials and reviews are becoming increasingly important in a homeowner’s decision-making process when hiring a builder, remodeler, or contractor. Most people won’t even see a movie or visit a restaurant without first reading reviews, so there’s no doubt they’re going to do extensive research when it comes to buying a new home or remodeling their current one.
    https://www.guildquality.com/blog/five-ways-customer-feedback-marketing/
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  3. Of late, we've noticed an intriguing trend, as smartphone makers use social media to directly ask their customers what they want in a phone. Two recent examples are executives from OnePlus and Xiaomi, both companies that are famous for engaging with their users and bringing in their points of view into the products that are being built. Even as they have become big brands, both Xiaomi and OnePlus have not lost the connect with fans that made them influential beyond their size when they were starting out. But at the same time, one has to question the value of a product lead asking users about the specifications that users want, regardless of the weightage the company gives to those inputs.
    https://gadgets.ndtv.com/mobiles/opinion/design-by-user-feedback-the-customer-isnt-always-right-1809315/
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  4. You face stiff competition for your customers. After all, they have more options today than ever. With a mere swipe of their phone, they can find someone new to do business with, and, whoosh, just like that, you’re history. Just like competing for that special gal or guy in your life, you’ve got to make yourself attractive and then keep working at your relationship.

    How do you attract and court that special someone — in this case, a potentially long-term loyal customer?
    https://www.usatoday.com/story/money/columnist/abrams/2018/02/07/time-show-your-customers-some-love/313589002/
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  5. In today’s fast-paced world, where our thoughts, opinions, and ideas can be shared with the click of a mouse or with a few taps on a keyboard, there seems to be a constant yearning to have our voices heard, to offer advice, and to give our opinions in as short amount of time as possible. This may work on social media; however, when you have a business to run and clients to serve, this can cause problems.
    https://customerthink.com/improve-your-customer-experience-dont-just-hear-listen/
    Tags: , , by eringilliam (2018-02-07)
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  6. In an article for Bloomberg Technology, Fred Reichheld (whose work at Bain and Company has resulted in widespread use of Net Promoter Score® surveying methodology) notes he is also survey fatigued. As such, it is important to remember that the art of customer listening emulates a lesson from the children’s story Goldilocks and the Three Bears. Soliciting customer feedback can be too much, too little, or just right.
    http://customerthink.com/please-ask-my-opinion-but-not-too-much/
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  7. Here are 5 Things organisations who are best at taking action with customer feedback have in common.
    https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
    Tags: , , by eringilliam and 1 other (2018-02-06)
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  8. You already know that the majority of startups eventually fail. The pervading myth is that between 80 and 90 percent of startups fail within the first few years -- and, in reality, it's not quite that bad.

    Customer neglect. eCrowds is one of the 14 percent of companies that cited customer neglect as a main reason for failure; eCrowds ignored or de-prioritized customer feedback, and couldn’t improve its product as a result.
    https://www.entrepreneur.com/article/308447/
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  9. Amazon’s metrics help keep sellers aligned with the company’s overall mission of outstanding service for all customers. But the process of managing and optimizing customer feedback, product reviews, and overall seller ratings can be time-consuming. Fortunately, third-party software platforms can help. In this post, I’ll list 11 vendors that help Amazon sellers manage customer feedback.
    https://www.practicalecommerce.com/11-amazon-seller-tools-manage-customer-feedback/
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  10. As customers and consumers, you and I now have many ways to tell suppliers what we want, when, how and to give them feedback on their performance as suppliers. Clues from our website navigation patterns, social “likes”, trolley abandons, and even instant chats, together with in-person conversations make up the rich spectrum of omnichannel experiences. But not all suppliers seem able to use this information effectively. My colleagues and I advise marketing leaders on analytics that can sort through all this useful information, but the frequent surprise is how some teams lose themselves in the detail. Often, teams seem to find it challenging to stay true to be the basic job at hand - using information from customers in the best way to drive growth, customer satisfaction and profits.
    https://blogs.sas.com/content/hiddeninsights/2018/01/30/harnessing-customer-feedback/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.