eringilliam: social-media*

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  1. If you’re a business but not on social media already, then you need to be. If you already have social media presence, it’s important that you are active and responsive.

    Social media is an extremely important customer service tool—in fact your most important customer service tool these days—here’s why:
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  2. Social media gives anyone and everyone a voice and the vast majority aren’t afraid to use theirs, especially when it comes to giving negative feedback on brands. So, what should you do in the event your company receives negative customer feedback on social media? We took to the internet to see what we could find out...
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  3. According to a CB Insights report, 42% of startups fail because there’s no market need for the product or service they offer. This is a distressing statistic for would-be entrepreneurs. An often overlooked or underappreciated first step to starting a new business is determining the market demand for the product or service. As a digital marketing expert, I see many first-time business owners get caught up in an interesting business idea but fail in engaging people through lack of demand. Demand can be created, but it takes time, extensive resources and some luck. Unless you have the capital of Apple or Microsoft, this isn’t a feasible strategy.
    Tags: , , , by eringilliam (2018-03-15)
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  4. Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of both businesses and individuals, but not as social networks. Instead, the “connect” part is long but a glimpse in the side mirror of a bus headed towards advertising-land. Today, it’s all about big data!
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  5. In addition to no longer having a choice on whether they need a digital strategy, most business owners are almost incapable of being experts in their field while being experts in social and digital media. Social and advertising platforms experience constant changes that have potential to alter the success or failure of a campaign if left unmanaged. That's why it's so important to hire or outsource a dedicated digital marketing team.
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  6. Customer testimonials and reviews are becoming increasingly important in a homeowner’s decision-making process when hiring a builder, remodeler, or contractor. Most people won’t even see a movie or visit a restaurant without first reading reviews, so there’s no doubt they’re going to do extensive research when it comes to buying a new home or remodeling their current one.
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  7. Of late, we've noticed an intriguing trend, as smartphone makers use social media to directly ask their customers what they want in a phone. Two recent examples are executives from OnePlus and Xiaomi, both companies that are famous for engaging with their users and bringing in their points of view into the products that are being built. Even as they have become big brands, both Xiaomi and OnePlus have not lost the connect with fans that made them influential beyond their size when they were starting out. But at the same time, one has to question the value of a product lead asking users about the specifications that users want, regardless of the weightage the company gives to those inputs.
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  8. As an ecommerce business owner, I get it: the internet is a loud place. There’s information on how to maintain customer loyalty, conflicting SEO practices, and a need to stay abreast of change in your industry. As technology advances and brings us new ecommerce features, such as advanced inventory management and custom APIs, we’re still overwhelmed with a wealth of information, sifting through it all and trying to figure out how to get ahead.

    The ecommerce landscape isn’t slowing down. So, here are five tips to help you grow your online business in the new year.
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.