Startup life can get pretty intense. Most of the time teams work in a zoomed-in mode, and it’s very easy to lose perspective and disconnect from the people you are actually building for. When real pains are replaced with your assumptions, product development can go astray. If you feel like you don’t know who’s on the other side of the screen anymore, schedule in a couple of days to talk to your users. Below I will share 5 ways in which user feedback helped us stay on track at different stages of building a startup.
https://medium.com/swlh/5-ways-to-use-customer-feedback-to-drive-your-product-development-cdfbe16ac7a0/
According to a CB Insights report, 42% of startups fail because there’s no market need for the product or service they offer. This is a distressing statistic for would-be entrepreneurs. An often overlooked or underappreciated first step to starting a new business is determining the market demand for the product or service. As a digital marketing expert, I see many first-time business owners get caught up in an interesting business idea but fail in engaging people through lack of demand. Demand can be created, but it takes time, extensive resources and some luck. Unless you have the capital of Apple or Microsoft, this isn’t a feasible strategy.
https://www.forbes.com/sites/theyec/2018/03/15/four-digital-tips-for-analyzing-your-startup-ideas-viability/#7e411336121e/
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