You already know that the majority of startups eventually fail. The pervading myth is that between 80 and 90 percent of startups fail within the first few years -- and, in reality, it's not quite that bad.
Customer neglect. eCrowds is one of the 14 percent of companies that cited customer neglect as a main reason for failure; eCrowds ignored or de-prioritized customer feedback, and couldn’t improve its product as a result.
https://www.entrepreneur.com/article/308447/
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