Tags: customer-feedback*

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  1. If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for you (and most other organisations), it’s not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
    Here is our 3 step process for getting your team on board with customer feedback.
    https://mopinion.com/getting-your-team-on-board-with-customer-feedback/
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  2. The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
    https://mopinion.com/what-is-a-customer-feedback-metric/
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  3. Enterprise Feedback Management Software(EFM). Interestingly enough, in a highly competitive market where your competitors are just a click away, we’re seeing that some organisations still haven’t embraced EFM. In fact, according to Destination CRM, only 42% of organisations are using one or more technologies to back their VoC programmes. So why haven’t they all jumped on the bandwagon? Could this perhaps be a matter of not knowing which software to employ? Then we’ve got your covered.
    https://mopinion.com/enterprise-feedback-management-efm-software/
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  4. The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, and updated their merchandising strategies…But what about the customers? How are they experiencing the holiday rush? Are there certain funnels in which they’re struggling?
    https://mopinion.com/tis-the-season-for-customer-feedback-heres-why/
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  5. If you come home from work every day asking yourself why the enterprise applications you use are non-intuitive at best, and completely unusable at worst, you’re not alone.

    Many studies over the last decade have shed light on enterprise software usability issues. A 2017 report by Unit4 shows that the vast majority of enterprise software users (76%) feel “meh” about the applications they have to use at work. According to a 2016 study from Forrester and Sapho, 75% of employees surveyed had a “hard time accessing information in their enterprise systems and applications.” The list goes on...
    http://customerthink.com/4-questions-to-help-enterprise-software-companies-create-a-customer-centric-product-development-culture/
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  6. Mopinion has just released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
    https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
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  7. When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. But they’ll share thoughts on negative experiences with about 16 people, nearly double the amount.
    https://www.business2community.com/customer-experience/how-to-write-a-customer-feedback-survey-email-02141136/
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  8. A warm welcome is one of the quickest ways to endear your business to customers and make a lasting impression. However, ensuring that this backed up by a consistently reliable experience is what will win customer loyalty according to the woman behind the hospitality industry’s leading customer experience analyst.
    https://www.hotelowner.co.uk/18397-customer-feedback-use-it-or-lose-it/
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  9. Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release of the seven exciting new updates, including new machine learning technology, new feedback form metrics, and much more.
    https://mopinion.com/november-product-update/
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  10. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple. So get started and try one of our free mobile app survey templates from the Survey Marketplace!
    https://mopinion.com/mobile-app-survey-templates/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.