Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.
https://mopinion.com/how-to-collect-email-campaign-feedback/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
Like always, Mopinion is committed to providing the best possible feedback analytics solution out there. This means our team must work continuously to improve and make meaningful changes to our platform, which is made possible thanks to feedback provided by our customers. Having said that, we are really excited to announce the launch of several new features and updates, important security updates and other visual enhancements!
Here is an overview of the latest and greatest…
https://mopinion.com/april-product-updates-web-notification-mobile-sdk/
By 2020, customers will manage an estimated 85% of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating a huge volume of measurable information about their customers.
This information is power, and leaders are using it to learn from their customers and provide outstanding experiences. This is digital transformation, and those retailers wanting to emulate the success of industry leaders need to implement a digital Customer Experience (CX) strategy to get there.
https://www.retailsector.co.uk/3944-how-retailers-can-embrace-the-power-of-digital/
As digital marketing evolves, you need to adapt. This leaves even SEO experts exposed to mistakes. Here, we’ll outline 7 SEO mistakes that could be costing your site valuable traffic and how to avoid them.
SEO can sometimes feel like a game of cat and mouse. As Google, Bing, and Yahoo constantly change their algorithms, digital marketers need to keep up.
Online marketing tactics constantly change and evolve.
But, if you want to have your voice heard online, SEO is essential. Take edgylabs.com for example. Organic traffic makes up almost 70% of all our traffic.
https://edgylabs.com/7-seo-mistakes-you-should-avoid/
Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
Here are my top 10 tips on how to better analyse feedback and use it to drive online sales..
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
https://mopinion.com/best-email-marketing-tools-software-solutions/
In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
Recruitee is a cloud-based ATS (Applicant Tracking System) that streamlines the recruitment process. In order for us to successfully save our users’ time and effort during hiring, we have to listen to their feedback! While we have a firm grasp on how to best execute recruitment software in order to produce results, there may be a feature every once in a while that could be improved for the vast majority of users. It helps tremendously to receive feedback on feature requests, bugs, or other comments, because we are constantly updating and improving the software to be the best it can be and allow our users to make the best hires possible.
https://mopinion.com/guest-post-customer-feedback-tips-software-company-recruitee/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
Customer Feedback News is a global community of people working or interested in Customer Feedback, UX and technology.
