Whether your company is a global brand with millions of fans or a tiny startup with a handful of customers, one thing remains true: Great marketing starts with understanding and empathizing with your customer. It’s the best way to build trust. Gain their trust first, then you’ll earn the opportunity to explain how your product or service solves problems for them.
From our research we know that 63 percent of consumers think marketers are selling them things they don’t need. That tells me that we, as marketers, are breaking this cardinal rule of marketing. We aren't listening.
I recently spoke at the 2019 SaaStr Annual conference about how we need to lean into customer feedback more than we ever have before -- and how using surveys to listen to your customers can create rabid fans for your brand. I’ve translated some of that talk below to show how easy and effective it can be to use customer feedback to accelerate startup growth.
https://www.entrepreneur.com/article/331392/
In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
Ada Chen Rekhi is the founder and COO of Notejoy, a collaborative notes app that helps teams tackle projects outside the noise of email and Slack. Rekhi is leveraging years of experience in the collaboration space to build a business that is concentrated on giving its core customer base the ability to get their most important work done in a fast and focused workspace.
https://www.nav.com/blog/how-customer-feedback-informs-this-startups-growth-30165/
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