Want to take a look behind the curtain and see how things work in the online feedback industry? I recently sat down with Mopinion Co-Founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how businesses can make their user feedback truly meaningful.
In this interview, Jadnanansing and Wolters elaborate on key topics circulating the feedback industry such as how to harness the right data, how to improve customer experience and engagement, what a successful data exchange looks like, how brand-to-consumer relationships will evolve over the next few years and more…
https://customerthink.com/making-user-feedback-meaningful-an-interview-with-the-experts/
Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. For example, content marketing costs 62 percent less than outbound marketing and generates more than three times as many sales leads. Yet, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy. This is shocking when you consider how crowded the market is, how quickly changes take place and how difficult it can be to engage readers in new ways that convert.
In this blog post, we look at five ways to use customer feedback to inform cohesive, strategic and integrated content marketing strategies.
http://www.customerexperienceupdate.com/?query=customer%20feedback&open-article-id=5940869&article-title=5-ways-customer-feedback-can-improve-your-content-marketing-strategy&blog-domain=visioncritical.com&blog-title=vision-critical/
It was a Friday afternoon and Rodrigo, my Uber ride, was pulling up in a black Chevrolet Onix. Like the other times I had used the controversial cab service, I popped him a smile and a casual greeting as I swung into the back seat of his car. “Candy?” Rodrigo offered me as he started driving. He nodded towards the cup holder, which held at least ten colorful lozenges. I thanked him and gobbled up my favorite flavor: cherry.
http://www.customerexperienceupdate.com/?query=customer%20feedback&open-article-id=7468983&article-title=missing-customer-feedback--9-tips-for-effectively-promoting-your-customer-satisfaction-survey&blog-domain=comm100.com&blog-title=comm100/
One often overlooked aspect of customer service is sourcing customer feedback. What many managers don’t understand is that customers are often willing to give feedback to brands they have done business with and some, in fact, are eager to do so!
Many companies do not take advantage of this and end up missing out on a chance to understand what their customers really want. Companies should, in fact, make it a priority to request feedback, and then act on the input received – especially important given that there is a strong correlation between customer feedback and customer loyalty.
Let’s explore why customer feedback is important and the best ways to capitalize on the feedback received.
http://www.customerexperienceupdate.com/?query=customer%20feedback&open-article-id=8107121&article-title=how-to-capitalize-on-customer-feedback&blog-domain=comm100.com&blog-title=comm100/
You have created a functional prototype. You’re proud of it and believe that it is perfectly designed to solve your particular market problem. It’s elegant, beautiful, tight. You’ve convinced yourself that no one, not even the drunkest of users, would have difficulty using it.
https://community.uservoice.com/blog/usability-testing-best-practices/
Any marketer worth their salt will tell you buyer personas are key to building an effective marketing strategy.
https://www.impactbnd.com/blog/create-a-website-optimization-strategy/
To create good customer service, you first need to know what needs improving. Customer feedback is your go-to source of knowledge in this case. It’s the gas that will keep your customer service machine rolling in the right direction.
https://www.livechatinc.com/blog/get-customer-feedback/
Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.
http://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
“We care deeply about our customers.” “We put our customers first.” Or: “We ❤️ our customers.”
You’ve probably seen more than a fair share of brands use these taglines or some other similar phrase in order to profess their undying, indissoluble love for their customers. They pop it into their office reception areas, YouTube ads, business cards, staff lapel pins, About Us pages, social media bios, email signatures.
http://customerthink.com/your-2018-customer-feedback-cheat-sheet/
If you want to grow your bank by acting on individual customer feedback, your success depends upon a fundamental principle—you have to engage and encourage customers to provide feedback. In this regard, we advise our clients to follow the five tenets listed below. Take note of each, because they'll help you maximize the quality and quantity of the feedback you collect.
https://www.peoplemetrics.com/blog/designing-a-customer-feedback-survey-that-helps-you-and-doesnt-annoy-customers/
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