Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers also add significant hurdles as they are becoming increasingly resistant and unaffected by promotional techniques.
This means that for an enterprise to survive, innovation is a necessity. The innovation process requires full management and control of creative ideas, procedures, and products that help build sustainable and profitable pipelines and funnels.
https://www.businessdayonline.com/news/article/new-innovative-marketing-trends-watch-2018/
In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’ve got plenty of product updates to share with you this month! We have several new security updates including SCA-compliant payments in Stripe and a new feature that enables users to anonymise their own feedback data. We also want to give you a sneak peek into our new user interface which is set to go live in January 2020!
http://mopinion.com/product-update-security-measures-new-user-interface/
Every business wants to create and maintain a loyal customer base. Tackling this challenge is done best by going directly to your customers and measuring their allegiance. Try one (or all) of these survey templates and keep up loyalty levels.
https://marketplace.mopinion.com/products-category/loyalty/
TripAdvisor, Inc. announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor.
https://www.finchannel.com/tourism-and-travel/74967-online-reputation-management-mobile-experience-and-driving-direct-bookings-critical-areas-of-focus-for-u-s-travel-businesses/
You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you.
Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
http://www.tirereview.com/tire-shop-customer-feedback-marketing-online-reviews/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
Whether it’s a notification to encourage fans to download your app’s latest update or a paid advertisement to re-engage churned customers, branded communication is an integral component to a brand’s success. App publishers have dozens of ways to communicate with their customers and deliver their messages. Unfortunately, the same is not true for customers.
https://www.business2community.com/mobile-apps/predict-the-future-with-mobile-customer-feedback-02082533/
The wave of innovation has taken the insurance industry by storm, forever changing organizations, processes and people alike. Risk management telematics are calculating accurate policies for underwriters, big data is helping employees analyze customer feedback to improve services, and drones are speeding up the claims process. These changes and more have left a very different industry and workplace in its wake – one that will undoubtedly look vastly different from now on.
https://www.insurancejournal.com/magazines/mag-ideaexchange/2018/09/03/499530.htm/
You don’t always have to approach your customers with NPS on a scheduled basis or tied to some sort of event. Get feedback on the strength of working relationships with your customers.
https://marketplace.mopinion.com/survey-templates/cx-relationship-nps-net-promoter-score/
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