Tags: ecommerce*

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  1. incisive marketing and excellent customer service are crucial factors for success in the e-commerce space. The business of selling online is not rocket science, but a precision science. It involves evaluating, understanding and catering to customer preferences. This is the future of retail.
    https://retail.economictimes.indiatimes.com/re-tales/how-online-sellers-can-improve-their-business/3156/
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  2. Every e-commerce business knows the relevance of customer feedback—and how hard it can be to obtain it. Not to mention, once you get it, how do you make it useful for overall business strategies?

    According to our own internal data, 50 percent of our Feedback clients send more than 1,900 review requests a month—in some cases to customers across multiple marketplaces. Want to know how to craft the perfect feedback messaging to fit all consumer types?
    https://www.business2community.com/brandviews/xsellco/4-customer-feedback-templates-that-actually-get-results-02086139/
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  3. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
    https://mopinion.com/online-feedback-ecommerce-managers/
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  4. It’s become something of a trend for U.S. consumers to share their thoughts about the customer service they have received -- good and bad --through social media. That said, the NICE/BCG 2016 Consumer Experience Report shows that many consumers are starting to have doubts about whether or not social media platforms alone are a way for brands to address their issues.
    https://www.entrepreneur.com/article/273116/
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  5. By 2020, customers will manage an estimated 85% of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating a huge volume of measurable information about their customers.

    This information is power, and leaders are using it to learn from their customers and provide outstanding experiences. This is digital transformation, and those retailers wanting to emulate the success of industry leaders need to implement a digital Customer Experience (CX) strategy to get there.
    https://www.retailsector.co.uk/3944-how-retailers-can-embrace-the-power-of-digital/
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  6. It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
    https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
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  7. There's thousands of blog posts, podcasts, and videos giving advice on how to grow an eCommerce business. It can be overwhelming (to say the least) and leave you feeling even more unsure about what you should focus on.

    In order to break through the information overload and become clear on the specific things that you can improve in your business, you only need to listen to one person: your customer! Doing so pays you back in multiple ways: you’ll improve the overall shopping experience, get marketing and product ideas that you never would have thought of, and increase customer loyalty.
    https://blog.boldcommerce.com/6-highly-effective-ways-to-get-customer-feedback/
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  8. We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
    https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
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  9. Struggling to grow your e-commerce business? It’s time to dig deep into data. It’s impossible to improve your sales strategy without analyzing and measuring your site’s performance in key areas.

    This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights from the data you gather.

    Not sure where to start? Plenty of tools are out there—some built into e-commerce platforms, others provided by third-parties such as Google Analytics—to help you gather and analyze data with ease.
    https://www.business2community.com/brandviews/xsellco/10-metrics-every-e-commerce-store-track-drive-growth-02008660/
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  10. As an ecommerce business owner, I get it: the internet is a loud place. There’s information on how to maintain customer loyalty, conflicting SEO practices, and a need to stay abreast of change in your industry. As technology advances and brings us new ecommerce features, such as advanced inventory management and custom APIs, we’re still overwhelmed with a wealth of information, sifting through it all and trying to figure out how to get ahead.

    The ecommerce landscape isn’t slowing down. So, here are five tips to help you grow your online business in the new year.
    https://www.entrepreneur.com/article/307358/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.