Struggling to grow your e-commerce business? Its time to dig deep into data. Its impossible to improve your sales strategy without analyzing and measuring your sites performance in key areas.
This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights from the data you gather.
Not sure where to start? Plenty of tools are out theresome built into e-commerce platforms, others provided by third-parties such as Google Analyticsto help you gather and analyze data with ease.
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