We’re delighted to share that German solar energy equipment supplier K2 Systems recently rolled out Mopinion feedback within their very own future-oriented planning software K2 Base. With their online software ‘K2 Base’, K2 Systems provides a powerful tool that helps plan the foundation of a PV installation, the mounting system. This software is a continuously updated and platform-independent online software. In the future, K2 Systems hopes to gather much more feedback about the usability of their software and leverage that feedback to ‘change the user journey to a user delight’.
http://mopinion.com/k2-systems-launches-mopinion/
Curious what the best practices are for gathering real time feedback from your online visitors? Perhaps you’re doing this already but struggle to manage the data and pick out important trends? If so, tune in to our upcoming webinar hosted by digital feedback specialist, Luke Price. In this webinar, we will focus on how financial institutions can gather and get the most out of their online customer feedback data.
http://mopinion.com/webinar-how-financial-institutions-can-use-online-feedback/
Stedin is a regional Dutch network operator that mainly operates in the Netherlands’ Randstad region, which consists of Rotterdam, The Hague and Utrecht. As one of the top three largest operators in the Netherlands, Stedin is responsible for the transport of electricity and gas to more than 2 million customers (including industrial customers).
Eager to gain better insights into how their website was performing and how they could improve the online experience (on a deeper level) Stedin employed Mopinion as its digital feedback solution.
http://mopinion.com/customer-story-stedin/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’ve got plenty of product updates to share with you this month! We have several new security updates including SCA-compliant payments in Stripe and a new feature that enables users to anonymise their own feedback data. We also want to give you a sneak peek into our new user interface which is set to go live in January 2020!
http://mopinion.com/product-update-security-measures-new-user-interface/
You must have direct contact with your customers from Day One — and there’s nothing like a failed venture to stress its importance. The ability to ask your customers good questions is what makes a great product manager, but there’s no getting away from the fact that it’s time-consuming.
I used to spend about 45 minutes on a customer interview, where I went deep into their existing behaviours, frustrations, and worldview. I listened for insights and wrote down direct quotes to save for later.
But after the first few months of product development, I found myself spending less time interacting with customers and more time building. Most of my customer feedback was second-hand information from my team.
https://medium.dave-bailey.com/how-to-get-amazing-customer-insights-automatically-29b01cce46d2/
Business and brand development is a continuous process of growing and staying relevant as a brand. I’ve been working with this process for the past three years at Adore Me, a direct-to-consumer fast-fashionable lingerie brand that started out as an online-only business.
Being direct-to-consumer (D2C) has its advantages when it comes to the customer feedback loop: You know who each and every customer is, and you can reach them directly. Listening to their preferences, needs and wants is important in order to better serve them.
In order to grow a brand that connects with your audience, your audience is your best starting point. At Adore Me, we constantly listen to what our customers want, like and don’t like — and from that, we create our products, our ads and our ethos.
Here are four tips on how you can leverage your customer feedback loop to build a brand that resonates with your shoppers.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/27/four-ways-the-customer-feedback-loop-can-help-you-deliver-a-better-brand-experience/#338d1d273d38/
With so many channels and platforms where difficult customers have the chance to vent their fury, trying to manage all of them can be like trying to juggle with jelly. But with a step-by-step plan in place, handling negative reviews is just a question of deploying the right response, at the right time.
https://www.business2community.com/brandviews/xsellco/how-to-handle-negative-reviews-on-amazon-ebay-google-and-social-media-02244627/
Every executive serious about growing their business also must be serious about understanding what is really happening when it comes to the perception and behavior of customers. Customer Experience, or CX, continues to permeate discussions among leadership teams, service teams, product and marketing teams, and board members as it becomes increasingly clear that winning today is as much about how customers feel about a brand’s offering as the offering itself.
An entire industry has grown up around the measurement of customer satisfaction (CSAT). It arrived on the scene a few decades ago, even before the internet drove customers online, where interactions could be scored based on what customers and prospects did that would lead to a sale -- or no sale.
https://www.forbes.com/sites/forbestechcouncil/2019/09/25/better-than-csat-surveys-really-knowing-your-customers-are-happy/#197024d43e46/
Digital survey sharing methods like SMS messaging, emails, web intercepts, and chat link URLs get excellent response rates and quality feedback because they are simple to use and catch respondents when the experience is fresh in their minds.
So you might be wondering how you can get the same level and quality of response rates for your company. The answer? QR codes.
https://learn.g2.com/qr-codes-for-feedback/
Whether your company is a global brand with millions of fans or a tiny startup with a handful of customers, one thing remains true: Great marketing starts with understanding and empathizing with your customer. It’s the best way to build trust. Gain their trust first, then you’ll earn the opportunity to explain how your product or service solves problems for them.
From our research we know that 63 percent of consumers think marketers are selling them things they don’t need. That tells me that we, as marketers, are breaking this cardinal rule of marketing. We aren't listening.
I recently spoke at the 2019 SaaStr Annual conference about how we need to lean into customer feedback more than we ever have before -- and how using surveys to listen to your customers can create rabid fans for your brand. I’ve translated some of that talk below to show how easy and effective it can be to use customer feedback to accelerate startup growth.
https://www.entrepreneur.com/article/331392/
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