Business and brand development is a continuous process of growing and staying relevant as a brand. Ive been working with this process for the past three years at Adore Me, a direct-to-consumer fast-fashionable lingerie brand that started out as an online-only business.
Being direct-to-consumer (D2C) has its advantages when it comes to the customer feedback loop: You know who each and every customer is, and you can reach them directly. Listening to their preferences, needs and wants is important in order to better serve them.
In order to grow a brand that connects with your audience, your audience is your best starting point. At Adore Me, we constantly listen to what our customers want, like and dont like and from that, we create our products, our ads and our ethos.
Here are four tips on how you can leverage your customer feedback loop to build a brand that resonates with your shoppers.
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