With so many channels and platforms where difficult customers have the chance to vent their fury, trying to manage all of them can be like trying to juggle with jelly. But with a step-by-step plan in place, handling negative reviews is just a question of deploying the right response, at the right time.
https://www.business2community.com/brandviews/xsellco/how-to-handle-negative-reviews-on-amazon-ebay-google-and-social-media-02244627/
Amazon have a useful feature to enhance the buying experience for shoppers. They are using real customer feedback from previous customers who have purchased a garment to give clothing size guidance to other potential shoppers.
https://tamebay.com/2018/05/amazon-use-customer-feedback-for-clothing-size-guidance.html/