In an era when disruptors like Uber, Netflix, and Amazon are reimagining markets and eroding the boundaries between markets, incumbents know they need to change. The problem most are confronting is how to begin, where, and how much?
One answer to this question is digitization. Our competitors are able to deliver greater levels of efficiency and effectiveness through digital technologies. So, in order to compete, we also need to be digitally adept.
But is technology the cause for disruption, or is it a mere catalyst? I will support the latter claim, that technology does not cause the incredible success of disruptors but only enables success. Keeping your customers happy is the more direct source of value.
http://customerthink.com/which-is-more-integral-to-success-digitization-or-customer-experience/
There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a thorough system of record for product management; most importantly, Jira often becomes a dumping ground for feedback and ideas without any purposeful priorities. A black hole of input makes Agile development methods really tricky.
https://community.uservoice.com/blog/top-5-reasons-your-jira-backlog-fails-you/
Many people have a misconception about accessibility: that it’s an “optional extra”—as if people with disabilities were not in the same crowd as the average user or learner.
https://www.washington.edu/doit/importance-user-feedback/
In recent years, after the first quarter, I try my hardest to publish the top trends of the current year. One of those trends I’d like to focus on here and now is how having a strong CX (Customer Experience) philosophy is vital, critical to achieving growth. For both Brick and Mortar and Online.
The following are trends that should be of interest to businesses who aim to listen to the Voice of the Customer (VOC); the goal being to implement the technology needed to respond to that voice, boosting the customer experience, and the bottom line.
If you’ve only been talking about CX, Here are 6 2018 Trends that will inspire you to take action:
https://www.business2community.com/consumer-marketing/take-businesss-cx-next-level-2018-6-trends-02041477/
In “Why today’s IT organization doesn’t work anymore,” I wrote about why traditional IT organizations don’t meet today’s need. At the core of my argument was that with customers and 24/7 digital feedback loops at the heart of modern digital business models, classic, siloed IT organizations are ripe for disruption and transformation. Given the need for a modern, forward-facing digital model powered by user experience, insights, and analytics, how is it possible to overcome entrenched legacy structures and cultures to drive technology-enabled value creation today and tomorrow?
https://www.cio.com/article/3257705/digital-transformation/shifting-the-focus-from-it-to-your-customer-feedback-loop.html/
Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers also add significant hurdles as they are becoming increasingly resistant and unaffected by promotional techniques.
This means that for an enterprise to survive, innovation is a necessity. The innovation process requires full management and control of creative ideas, procedures, and products that help build sustainable and profitable pipelines and funnels.
https://www.businessdayonline.com/news/article/new-innovative-marketing-trends-watch-2018/
Like always, Mopinion is committed to providing the best possible feedback analytics solution out there. This means our team must work continuously to improve and make meaningful changes to our platform, which is made possible thanks to feedback provided by our customers. Having said that, we are really excited to announce the launch of several new features and updates, important security updates and other visual enhancements!
Here is an overview of the latest and greatest…
https://mopinion.com/april-product-updates-web-notification-mobile-sdk/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release of the seven exciting new updates, including new machine learning technology, new feedback form metrics, and much more.
https://mopinion.com/november-product-update/
After much consideration, the Red Herring judging panel has announced its Top 100 Europe winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. And we are proud to announce that Mopinion is among this group of winners.
https://mopinion.com/mopinion-2020-red-herring-top-100-europe-winner/?utm_content=buffer3e0de&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer/
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
While the best tech entrepreneurs anticipate trends before they occur and deliver cutting-edge products, it’s impossible to be so prescient without hearing from real users. That’s why, to stay competitive, more and more tech companies are adopting a customer-centric model of design.
https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
