Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
While the best tech entrepreneurs anticipate trends before they occur and deliver cutting-edge products, its impossible to be so prescient without hearing from real users. Thats why, to stay competitive, more and more tech companies are adopting a customer-centric model of design.
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