Tags: marketing*

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  1. What's the best way to seek customer feedback through surveys? Is it creating the right questions? Is it choosing the right audience? Is it offering rewards for participation? Well the answer is actually a little bit of each. Let's walk through the basics.
    https://www.digitaldoughnut.com/articles/2016/april/how-to-seek-customer-feedback-with-surveys/
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  2. It’s become something of a trend for U.S. consumers to share their thoughts about the customer service they have received -- good and bad --through social media. That said, the NICE/BCG 2016 Consumer Experience Report shows that many consumers are starting to have doubts about whether or not social media platforms alone are a way for brands to address their issues.
    https://www.entrepreneur.com/article/273116/
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  3. Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers also add significant hurdles as they are becoming increasingly resistant and unaffected by promotional techniques.

    This means that for an enterprise to survive, innovation is a necessity. The innovation process requires full management and control of creative ideas, procedures, and products that help build sustainable and profitable pipelines and funnels.
    https://www.businessdayonline.com/news/article/new-innovative-marketing-trends-watch-2018/
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  4. You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you.

    Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
    http://www.tirereview.com/tire-shop-customer-feedback-marketing-online-reviews/
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  5. It is famously said “no customers, no business.” This is indeed true because no matter how great your products and services are, you won’t make money unless you get customers to buy them. Customers are the lifeblood of any business and drive sales and revenue. Attracting customers is no easy job and you have to invest time and resources in it.

    Here are 8 things you should remember to attract clients.
    http://www.businesscomputingworld.co.uk/seo-101-8-things-that-you-should-remember-to-attract-clients/
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  6. As customers and consumers, you and I now have many ways to tell suppliers what we want, when, how and to give them feedback on their performance as suppliers. Clues from our website navigation patterns, social “likes”, trolley abandons, and even instant chats, together with in-person conversations make up the rich spectrum of omnichannel experiences. But not all suppliers seem able to use this information effectively. My colleagues and I advise marketing leaders on analytics that can sort through all this useful information, but the frequent surprise is how some teams lose themselves in the detail. Often, teams seem to find it challenging to stay true to be the basic job at hand - using information from customers in the best way to drive growth, customer satisfaction and profits.
    https://blogs.sas.com/content/hiddeninsights/2018/01/30/harnessing-customer-feedback/
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  7. Social media is intrinsic to our daily lives, on average we spend nearly 200 minutes per day scrolling through news feeds, posting photos, liking comments and sharing our experiences. As we shift to look at the business value of social media, it provides marketers with the opportunity to access customer feedback.
    http://marketingtechnews.net/news/2020/jan/21/three-key-ways-social-listening-can-improve-your-customer-marketing/
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  8. Sharing customer feedback has revolutionised the foundations of marketing. Nearly 9 out of 10 consumers check online reviews before making a purchase. This free and public way for customers to express themselves is an undeniable game-changer. One thing is for sure—marketing directors can no longer ignore customer feedback.
    https://business.critizr.com/en/blog/why-is-customer-feedback-important-for-marketing-purposes/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.