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  1. Most people in most businesses (sadly not all!) would agree that collecting customer feedback is a good idea. Most (sadly not all…) businesses have customers, and so it should probably be someone’s job to ask those customers what’s on their mind.
    https://www.customersure.com/importance-of-customer-feedback/
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  2. Reviews, comments, and testimonials from customers have become an important currency in the world of ecommerce, and it’s vital that you understand how to leverage this feedback. For one, customer feedback can help you grade your business on performance in terms of products, services, and customer service. However, you can also use feedback to demonstrate that you’re a trustworthy company, and help encourage new customers to trust you with their business.
    http://gotvantage.com/importance-leveraging-customer-feedback/
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  3. The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
    https://woocommerce.com/2016/02/get-more-product-reviews/
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  4. Many people have a misconception about accessibility: that it’s an “optional extra”—as if people with disabilities were not in the same crowd as the average user or learner.
    https://www.washington.edu/doit/importance-user-feedback/
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  5. The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after being active for almost 20 years in what I would best describe as Non-digital Customer Feedback (in particular Customer Research as a result of contact via e-mail and phone).
    https://mopinion.com/the-island-called-digital-customer-feedback/
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  6. Will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our Benchmark survey, we now have some solid insights.
    https://mopinion.com/the-island-called-digital-customer-feedback-part-two/
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  7. Businesses have always had a rough time attempting to understand exactly what their customers think about their product, especially criticism. Of course, ultimately a company will see the results in the form of reduced sales, but by the time this happens, it is usually too late to do anything. No mid-course correction can be made. A business has already lost a great deal of money.
    https://knowtechie.com/the-modern-way-to-get-customer-feedback/
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  8. With Mopinion’s newly released Knowledge Base, Mopinion users now have easy and around-the-clock access to accurate information regarding Mopinion Feedback Analytics Software. This self-service online library includes everything from frequently asked questions (FAQs) to quick tips and step-by-step instructions on how to get everything set up within the software.
    https://mopinion.com/mopinion-knowledge-base-live/
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  9. Every day is a new opportunity to learn how disconnected businesses are with their customers. But it's also a chance to discover the secret to better experience is really quite simple. All you need to do is listen.

    Consider this. I recently spent 63 minutes glued to my phone trying unsuccessfully to resolve a health insurance issue. Five phone calls. A dozen transfers. Multiple hang-ups. Inconsistent information. Contradictory advice.

    Come on now, I wondered. Is this any way to treat a customer?
    http://customerthink.com/the-most-amazing-customer-experience-starts-with-your-ears/
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  10. Happy customers become repeat customers. They can also transform into veritable brand ambassadors, spreading the good news about your services and products to their friends, family and co-workers. For that reason, aiming to make your customers happier is much more than a noble, human endeavour. It actually makes smart business sense.
    http://inoutput.io/articles/business/the-power-of-asking-your-customers-for-feedback/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.