Feedback can help cultivate certain behaviors and bring awareness to the things that need work. In theory, feedback is a great opportunity for change. In reality it can be a scary thing for people.
https://www.nicereply.com/blog/receiving-feedback/
Whether a small independent business or large multinational company, the importance of customer feedback can never be underestimated. Consumers are becoming ever more discerning, learning what your customers think and feel can be invaluable. And help give your business the edge.
https://avius.com/blog/the-importance-of-customer-feedback/
Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of the data generated by social media analytics. However, to dig deeper and find the hidden meanings and value of what is being said requires considerably more effort.
https://www.xerillion.com/2015/08/12/the-hidden-value-of-customer-feedback-from-social-media/
Most companies survey their customers. Whether its a periodic “relationship” or Net Promoter type of survey, an ongoing “transactional” survey that requests feedback following a customer interaction, or even a market research study, companies seem to love surveys!
Take a step back and evaluate if your customer feedback process is effective.
http://waypointgroup.org/best-practices-in-customer-surveys-does-your-survey-add-value/
Happy customers become repeat customers. They can also transform into veritable brand ambassadors, spreading the good news about your services and products to their friends, family and co-workers. For that reason, aiming to make your customers happier is much more than a noble, human endeavour. It actually makes smart business sense.
http://inoutput.io/articles/business/the-power-of-asking-your-customers-for-feedback/
To be a successful company you have to understand the importance of user feedback. The problem arises with how to collect and manage this feedback to improve your products and services. Customer feedback can come from a ever increasing number of channels and in a variety of formats. In this post we will give an in depth view, listing the Pros and Cons of 3 feedback management methods: Email Surveys, Intercepts and Feedback tabs.
http://blog.listenloop.com/pros-cons-of-3-different-customer-feedback-management-methods/
Today, marketers can add more flourishes than ever to surveys. They can ask customers questions at the cash register, the online shopping cart, in an email, or via text—or in all these places. They can also pile on as many questions as they want... They have the technology to do it, so why not?
https://www.marketingprofs.com/articles/2017/32272/three-customer-feedback-myths-that-deserve-busting/
All different types of strategies and techniques help to keep businesses running and in the game. Customer feedback is an important element of a successful company, and these are the reasons why it’s so crucial to have...
https://rabidofficemonkey.com/customer-feedback-important/
When it comes to user-generated content, both B2B and B2C brands are seeing impressive results. You may recognize some of these examples on the B2C side. Brands like Red Bull and GoPro have built their brands around user-submitted videos and photos. Starbucks collected 1,200 customer submissions on Instagram with its holiday cup design contest. And T-Mobile said it received 80,000 breakup letters from customers in response to its campaign to get people to switch over from their competitors...
https://marketingland.com/user-generated-content-customer-feedback-can-strengthen-value-proposition-198130/
The premise behind customer feedback is that it helps you adapt to what the customer finds valuable, ensuring you are building “the right product.” In order to make that customer feedback useful, it is important to get feedback from the right customers and incorporate it in a timely basis. If no customers are attending the demos or no demos are occurring, I have to ask: What are you adapting to?
https://www.techwell.com/techwell-insights/2015/10/importance-customer-feedback-building-right-product/
