Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of the data generated by social media analytics. However, to dig deeper and find the hidden meanings and value of what is being said requires considerably more effort.
https://www.xerillion.com/2015/08/12/the-hidden-value-of-customer-feedback-from-social-media/
When it comes to user-generated content, both B2B and B2C brands are seeing impressive results. You may recognize some of these examples on the B2C side. Brands like Red Bull and GoPro have built their brands around user-submitted videos and photos. Starbucks collected 1,200 customer submissions on Instagram with its holiday cup design contest. And T-Mobile said it received 80,000 breakup letters from customers in response to its campaign to get people to switch over from their competitors...
https://marketingland.com/user-generated-content-customer-feedback-can-strengthen-value-proposition-198130/
