This presentation from Customericare identifies five types of negative customer feedback, and separates the constructive from the counterproductive. Take a look to understand what you should take note of, and what you can disregard, when you formulate a strategy for categorizing and addressing customer feedback.
https://blog.hubspot.com/customer-success/how-to-respond-to-negative-feedback-from-customers/
A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
https://mopinion.com/quick-guide-asking-the-right-questions-in-an-online-feedback-form/
Try Fleming’s Evergreen Experience Audit. In six steps, you can look at your customer experience and uncover expectations, shortfalls and opportunities to line up what you can realistically do with what customers want.
Here’s how to do the audit and what you can gain from each step:
http://www.customerexperienceinsight.com/how-to-bridge-the-gap-between-what-customers-expect-and-what-you-deliver/
Since there’s so much noise out there about customer retention strategies, we went straight to the top agencies and tech companies in the eCommerce ecosystem and asked them to share their most effective tips.
Here are the top 10 customer retention strategies, according to the industry experts:
https://www.yotpo.com/blog/10-ways-to-improve-customer-retention/
Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that criteria and hope that the implementation process goes as smoothly as possible. On the surface this may seem like a fairly simple task, however, according to an IBM study, only 40% (less than half!) of IT projects meet schedule, budget and quality goals.
https://mopinion.com/9-tips-for-choosing-the-right-user-feedback-software/
There's thousands of blog posts, podcasts, and videos giving advice on how to grow an eCommerce business. It can be overwhelming (to say the least) and leave you feeling even more unsure about what you should focus on.
In order to break through the information overload and become clear on the specific things that you can improve in your business, you only need to listen to one person: your customer! Doing so pays you back in multiple ways: you’ll improve the overall shopping experience, get marketing and product ideas that you never would have thought of, and increase customer loyalty.
https://blog.boldcommerce.com/6-highly-effective-ways-to-get-customer-feedback/
Have you been showing your customers enough love lately? In light of the upcoming holiday – Valentine’s Day – we must remind ourselves how meaningful customer relationships are, which is why we’ve dedicated this blog to emphasizing the importance of customer loyalty and how it can be enhanced through online customer feedback.
https://mopinion.com/build-up-customer-loyalty-with-online-customer-feedback/
While content marketing may always be the number one way to reach customers on the web, using data science is the number one way to keep them around once you’ve caught their attention. Data science, also called big data or machine learning, helps companies develop the kind of customer experiences that leave customers satisfied and looking for more from a given company.
Building customer loyalty is of course key to longstanding success in any market. How can data science help a company succeed over time with an exceptional customer experience?
http://customerthink.com/using-data-science-to-improve-customer-experience/
In this blog, we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.
https://mopinion.com/mapping-the-online-customer-journey-for-travel-companies/
I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped into my head of ‘what must our clients think when they see this?’
https://mopinion.com/the-three-categories-of-online-customer-feedback/
Customer Feedback News is a global community of people working or interested in Customer Feedback, UX and technology.
