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  1. For those of you who missed our latest webinar with special guest from major travel organisation TUI, we’ve got you covered. In this webinar, Mopinion is joined by special guest Marieke Verbossen from major travel organisation and winner of the Shopping Award’s Publieksprijs XL (for Vacations & Travel Tickets), TUI. She shares some interesting details of how TUI gathers and gets the most out of their online customer feedback data.
    https://mopinion.com/missed-our-webinar-tui/
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  2. Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
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  3. If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the past 20 years – the entire customer journey has been rewritten – no matter how long you’ve been in business or what industry you’re in. As the way we do business evolved, the customer experience evolved with it. But why has it been so difficult for businesses to transition?
    https://mopinion.com/why-the-customer-experience-should-be-your-main-focus-this-year/
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  4. Recently, when I was checking what’s new on Linkedin, I came across an interesting post. One of the Customer Service Champions members asked a question:

    Why are Customer Support and Customer Service not important to early-stage startups?
    She described a chat she had with a founder of a startup about starting a job with them. When she mentioned company’s bad reviews on social media, the founder responded that they were too busy to focus on such an insignificant problem.

    Whoa, I said to myself.
    https://www.livechatinc.com/blog/questions-customer-feedback-survey/
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  5. An angry customer is a business nightmare, right?

    Wrong.

    An angry customer is a business opportunity.

    If you handle your complaints process right, you can transform an angry customer into a brand advocate and a high-value return customer. Marketing professors Michael McCullough and Sundar Bharadwaj talk about something they call the service recovery paradox, which they define as:

    The result of a very positive service recovery, causing a level of customer satisfaction and/or customer loyalty even greater than that expected if no service failure had happened.
    Your customers come to you to get their problems solved, and a customer with a complaint is handing you a golden opportunity to show how you excel at that.

    Here’s how to make that happen.
    https://www.livechatinc.com/blog/turn-customer-wrath-into-wins/
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  6. Gathering customer feedback seems like a no-brainer now. Every company does it to a lesser or greater extent.

    Businesses spend thousands on setting up various customer feedback channels: surveys, emails, reviews, rates.

    Is it worth it? It definitely is if you know how to act on the customer feedback you get.
    https://www.livechatinc.com/blog/customer-feedback/
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  7. Customer service surveys allow you to take a peek into your customers’ minds. You can learn about their problems, needs and do something about them. It’s your very own customer service magic. But instead of a crystal ball, you need a few, well worded customer service survey questions.

    Without some form of a survey for your customers, you are forced to guess and make estimates when it comes to your customers’ satisfaction. And going only by your gut when making business decisions is not the most reliable option.

    Start making more informed business decisions by collecting customer feedback. See what customer service survey questions you should ask and how you should do it to get the best results.
    https://www.livechatinc.com/blog/customer-service-survey-questions/
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  8. It’s a tale as old as the Internet. Essential basics of human interaction get lost in the flash and promise of technology. Time and again, we must take a step back, reconnect, and make sure the technology is serving us, and not the other way around.

    I see it happening again with big data and customer analytics. We now have immense power to collect, correlate, and manipulate data to produce more precise customer profiles, marketing strategies, and sales trends. These capabilities are nascent in most companies; many are still figuring out which metrics will produce the most valuable insights.

    But metrics and models will never give us all the answers we need to understand the voice of our customer. The most valuable messages can get lost in the deluge of data, and even the best analyses still require expert human interpretation before they can be put to practical use. Without true engagement, I see all those insights mined from surveys, customer tracking, and social media as gold nuggets piled high in carts but stuck below ground in the mine.
    https://techspective.net/2017/11/07/build-employee-customer-engagement-feedback-loop/
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  9. There are so many different ways to measure customer satisfaction — figuring out which one to send to your customers can become a nightmare.

    Well, it’s always a good idea to go with something that is easy to implement and does not require much effort from respondents.

    And that is why we’ve introduced Customer satisfaction(CSAT) surveys in Hiver.

    It is the most straightforward way of measuring customer satisfaction with a business purchase or an interaction.

    All you have to do it ask a simple question - something like: How satisfied were you with your experience?

    And the response can be one of the three emojis: happy, neutral, or sad.

    Read full article.
    https://hiverhq.com/blog/csat/
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  10. In the marketing world, businesses have moved from a pure B2C/B2B model to a P2P model (People to People). People buy from people, and customer experience should be no different.

    The path to business success and growth is paved with quality customer experiences (CX). CX is arguably the #1 proven way to positively impact revenue, especially over the long-term. There are usually a number of touch-points in the buyers’ journey, and if a customer is not satisfied at each one, they can very easily go elsewhere. Competition is fierce, especially in a thriving global economy. Only companies that deliver consistently superior CX will create emotional connections that are strong enough to earn customer support. Once a buyer has chosen your company the challenge is to keep them as a customer and build a relationship, reducing churn and increasing life time value.
    http://customerthink.com/improve-customer-service-to-improve-call-center-performance/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.