Try Fleming’s Evergreen Experience Audit. In six steps, you can look at your customer experience and uncover expectations, shortfalls and opportunities to line up what you can realistically do with what customers want.
Here’s how to do the audit and what you can gain from each step:
http://www.customerexperienceinsight.com/how-to-bridge-the-gap-between-what-customers-expect-and-what-you-deliver/